Expenses of primary research include the cost of stationery, printing materials, transport, accommodation and compensating research assistants. Conducting a census is one example of primary research that involves great costs and takes a lot of time. As compared to secondary research, where a person simply obtains pre-researched information, primary research consumes a lot of time.
Since the respondents in primary research are many and varied, a researcher runs the risk of obtaining biased or inaccurate findings. However, this drawback can be eliminated by targeting a sampled audience. Another disadvantage is the timing factor. As primary research takes a lot of time, its findings could be irrelevant by the time they are processed. One method of primary research is questionnaires.
Here, respondents may wrongly interpret the questions, leading to wrong or undesirable feedback. However, one big advantage of primary research is the fact that a researcher has the ability to collect information that was previously unavailable, unknown or debatable.
What Are the Disadvantages of Primary Research? Quick Answer The major disadvantage of primary research is the huge cost involved in gathering information. Sometimes it is not possible to tell until data is collected what it might be used for. Secondary data is generally less costly and less time consuming than gathering primary data, typically is accumulated before primary data is gathered, and may even help determine the course by which primary data is pursued.
For all its advantages, a company has to be very committed before beginning to conduct primary research. Research is time consuming and must be conducted by trained professionals. Second of all, it can be misleading. If the data collection is too narrow, and you only collect one field of data, you might miss something. Finally, you need to have a clear research question before you begin collecting data, so it is a long and time-consuming process.
The data collected is recent. Thus, it factors the changes that may have occurred over time. Since the data is recent, the results or conclusions are likely to be more accurate compared to secondary data.
The primary research data collection method can be targeted to the specific issues under study. Thus, the researcher gets only relevant information aimed at reaching the specific objectives of the research. The researcher has full control of the data collected and does not need to request to use any proprietary information.
Primary research data collection attracts high costs. It may require outsourcing or short-term employment of people to help in the collection process. The process of data collection is time-consuming because it may involve observation, conducting interviews or distributing questionnaires. What are three advantages and limitations of primary research data collection? Expert Answers litteacher8 Certified Educator.
Primary research data collection describes when a business conducts its own research and controls its own data. There are several advantages and disadvantages of primary research data collection.
Primary research is the process of gathering new information about a certain phenomenon in society. Expenses of primary research include the cost of stationery, printing materials, transport, accommodation and compensating research assistants. Conducting a census is one example of primary research that involves great costs and takes a lot of time.
Compared to secondary research, primary data may be very expensive since there is a great deal of marketer involvement and the expense in preparing and carrying out research can be high. Time Consuming. To be done correctly primary data collection requires the development and execution of . Primary market research, otherwise known as custom research, is necessary to use in addition to or in place of syndicated research since that information doesn’t answer specific business questions.
Primary market research can be quantitative or qualitative in nature. This process of research can either be done by the marketer or can be outsourced to the person or . Sample Thesis Paper. With regard to the limitations encountered, it is imperative to note that the primary research instrument, although designed and implemented with the maximum care possible, was perhaps the one area where the research was most prone to falling victim to limitations.