For example, the Journal of Marketing published a paper where several theory development opportunities in computer-mediated environments were identified and they are there for you to go and grab them! I will expand more on context just in a minute. Look to the research that the academic staff in your university are currently doing. It is very likely that you will get a supervisor from the pool of professors already working at your department.
You may find that your potential supervisor will be more excited about certain fields and topics, and he or she is very likely an expert on a certain field. So why not take advantage of that latent expertise and try to find common points of interest between your research interest and theirs.
Match your research with your future career goals. You will spend a couple of months working on a project that will require you to read a lot about a certain topic and to collect primary data in relation to it. The ultimate goal for many, is to go out there and land that dreamed job.
If this is your case, why not think strategically about your dissertation and focus on a topic that may get you where you want after you graduate. You may find yourself working with potential future employers while collecting your primary data, or you could be doing research in the industry that you would like to then move in.
I have had the experience of supervising students that did this with very positive outcomes at the end of their dissertation. So why not giving it a try too. His research interests are in digital marketing, social media, and online consumer behaviour. Before his PhD, Rodrigo had marketing experience in several digital marketing and brand management roles within FMCG and service industries. Your email address will not be published. How to choose a dissertation topic in marketing? Previous The ideal dissertation structure and word counts.
This has become a very important and deciding factor for the successful operation of a business. Cultures have deep impact on consumer behaviour, and play a key role in shaping the buying behaviour as well as the attitude of customer. Some intriguing and current dissertation topics in the field of cultures and marketing are given below:. When marketing evolved from traditional to online or digital marketing, it was observed that all the rules that had been intrinsic to traditional marketing had to be bent to accommodate the needs and demands of the new marketing platform.
However, organizations need to ensure privacy of their consumers on the internet to avoid losing their trust.
Companies are now in an era where they can interact with the consumers and their demands and devise subsequent marketing strategies. Online marketing is now a powerful marketing tool; and allows organizations to develop specific strategies to suit the needs of their consumers.
Some interesting topic suggestions are given below if you want to base your dissertation on online marketing. Price, product, promotion and place are also known as the four pillars of marketing. These four factors 4Ps are the key ingredients of a successful marketing strategy since they allow for an in depth analysis of both the market and marketing strategies concerning any particular product.
The companies analyse the culture, the product itself and the pricing of other similar products to gain a competitive edge for their business and production processes. Some relevant topics in this area of marketing are listed below for you to base your dissertation on:. Studying consumer behaviour helps businesses to improve their marketing strategies by understanding the problems of a consumer with specific focus on their perception of products.
It is very important to understand the psychology of consumers and the various influences that the environment may have on their psychology. Study of consumer behaviour is very interesting, and therefore provides an ideal topic for dissertations. Social networks Facebook, LinkedIn, and Twitter have played a decisive role towards how people use the internet and make online purchases.
However, it should be noted that there are a variety of challenges which are being faced by organizations using social media as a tool to market their products and services. The following is a list of topics that can be undertaken as a part of social networks and marketing dissertation:.
People nowadays are more concerned about the firm behaviour and use of ethics employed by their marketing experts. Organisations are more concerned about their corporate social responsibility programmes and the values of the society.
There are various ethical concerns which organisations must abide by in order to have a successful operating and marketing campaign. A dissertation on marketing ethics can be based on any of the following topics:. Your email address will not be published. Computing Engineering Dissertation Topics. Marketing Dissertation Topics Published by Admin at. Introduction The purpose of a dissertation is to add to the existing body of literature by keeping a narrow focus of research so that the encompassing research is not only manageable but also addresses various limitations including time constraints.
Marketing Dissertation Topics for Impact of product packaging on organizational sales: This research will be focusing on how product packaging color, shape and other attributes influences consumer purchase decision which in return increases or decreases the sales of the organization Impact of e-marketing on influencing consumer purchase decision: Analyzing the customer-centric marketing strategies in attaining competitive advantage for the firm and sustaining business success Purpose: Assessing the impact of integrated marketing communication on consumer impulsive buying behavior Purpose: You can choose topic for your relationship marketing dissertation topic from any of the topics listed below: The Usefulness of Relationship Marketing: To what extent have organizations incorporated the club style membership schemes for their customer?
An Analysis of the Honda Motor Company. The interrelationship between switching costs and resistance of consumers to switch brand loyalty. Loyalty schemes and their relationship with sales. Maintaining Customer Relations through Relationship Marketing. A case of ASDA. How is customer loyalty affected if the customer goes for online shopping rather than visiting the store?
How can stores increase loyalty through relationships? How can brand equity be maintained? Do customers trust brands blindly? Conventional banks and rebranding. What are the ethics of brand marketing strategies? Effect of branding on consumers of Coke and Pepsi. Analysis of the consumer: Comparative analysis between good quality products and brand loyalty. How does the behaviour of management harm brand equity? What is role of innovations in managing brand equity?
Investigation of importance of brand and reliability in automotive industry, with specific focus on Toyota. Do leading brands need to introduce innovative products? How can consumers understand the brand image of an organization? Corporate Social Responsibility and Brand Management: A case of Nestle. How loyalty schemes help businesses to sell directly to customers?
Response of consumers to audio guided telemarketer: An analysis of biasness. How customers can protect themselves from deceitful direct marketing techniques? Effect and implications on consumers. Do customers respond differently to direct and digital marketing? The relationship between the duration of a voice message on the success of tele-marketing?
A case of mobile industry. How direct marketing help the organisations in maintaining good relationship with customers? Marketing across Cultures Dissertation Topics Firms have to adopt different techniques while operating in different cultures. Some intriguing and current dissertation topics in the field of cultures and marketing are given below: Impact of culture on the trading market. A case of General Motors through an analysis of the imports and exports.
What is impact of language on the identity of a brand? A case of Coca-Cola. Amalgamating regional differences within the national culture of marketing. The impact of collectivism and individualism on purchasing of mobile phones. A cross cultural analysis of marketing techniques across cultures. Cross-cultural marketing with specific focus on FMCG.
Impact of belief, religion and values upon business across the world. Application of marketing mix in a culturally diverse society. Disadvantages of using same marketing tact in different markets. Cultural difference and the subsequent effect on super markets across United Kingdom. Critical analysis of cultural differences and marketing. Online Marketing Dissertation Topics When marketing evolved from traditional to online or digital marketing, it was observed that all the rules that had been intrinsic to traditional marketing had to be bent to accommodate the needs and demands of the new marketing platform.
Organizations and their use of personalized products. The role of online marketing in sales. An analysis of the perception of consumers through customized products. Implications and Application of Online Marketing. How can companies overcome the hate speech of dissatisfied customers? What attributes are preferred by customers for online search, purchasing and comparison? Relationship between brand equity and consumer perception of products.
Analysis of change in behaviour of customers in offline and online marketing. Impact of appearance and visual effects for online marketing.
Some relevant topics in this area of marketing are listed below for you to base your dissertation on: Importance of location for customers. Pricing war between competitors. Impact of effective promotion on sales. Analysis of packaging of product on buying decision.
Consequences of wrong placement of products. Critically analysing pricing strategies. Advantage of strong marketing mix to firms.
A List of Great Sample Dissertation Topics in Marketing. Your dissertation project should contribute to your area of study. Do not try to move heaven and earth, since you time and resources are rather limited. However, you need to add something new to make your dissertation notable among all the other existing works.
Dissertations should be focused on a narrow topic rather than broad, aiming to add to the literature in a manageable way bearing in mind time and resource constraints. Marketing dissertation topics should reflect this, being more narrow than broad, building on established theories and areas of study.
Marketing Dissertation Topics | Branding Dissertations At edupdf.ga we are proud to offer a vast collection of marketing dissertation topics. Below you will find a great range of marketing dissertation topics for you to purchase. Direct Marketing Dissertation Topics Direct marketing is a tool that allows businesses and non-profit organizations to directly communicate with customers. It doesn’t involve bill board placements but relies on advertisement on the internet, television or radio.
7 Great Marketing Dissertation Topic Ideas You Probably Didn't Think Of Marketing is a fascinating field with so many topics to choose from. If you’re having trouble selecting a good one, have a look at this list of seven great marketing dissertation topic ideas to help you make up your mind. 📝 MBA marketing dissertation topics PDF list will inspire you! Choose interesting MBA thesis topics in marketing and we will help you compose your own topic!5/5.