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How To Write A Business Proposal In 5 Easy Steps

Step 1. Title page

❶What do you want your audience to get from your proposal? For example, if your business proposal is to help a business by identifying which employees they could fire, then you can expect opposition to arise.

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To help in this process, you should call and get answers to the following: Why did they fail? What criteria the client will use when evaluating a business proposal.

Whether the organization has any concerns. You want to make sure your proposal is consistent with these policies. You want your business proposal to be readable. This means that the font should be in a size and style that the reader is comfortable with. Generally, you can use Times New Roman 12 point. You can also look for sample proposals used in your industry. There are also business proposal templates online.

Using one can make your business proposal look professional. Add a title page. You should have a title page as the cover to your business proposal. The title page should include the following information: Introduce the problem or business need. A business proposal identifies a problem and proposes a solution.

Currently, all accounting is done by management, which must devote increasing amounts of time to accounting. By outsourcing this task, management can focus on other business priorities, such as marketing and entering new markets. Provide context if necessary. You might need to explain context so that the reader understands the proposal.

For example, you may need to identify the following for the reader: Whether someone asked you to write the business proposal. How you became involved in the project or aware of the problem. Define any key terms. Although your business proposal should be written in simple and clear language, there may be terms that you need to define for the reader. However, the person who makes the ultimate decision might not be as familiar with industry terms.

You can draft the business proposal first and then go through to identify any terms that might be unclear to the reader. Also define terms if you are using them in a unique way. Offer a roadmap for the proposal. If you have a long business proposal, then you might want to offer an overview of what follows the introduction. After this introduction, we offer the proposed solution, timetable, and an explanation of benefits in Part II.

In Part III, we provide an itemized budget and a set of standard contract terms. Finally, in Part IV, we summarize our experience and confirm that our proposed solution is the correct course of conduct.

Propose a detailed solution. After identifying a problem, you must tell the reader how you intend to solve the problem. Try to be as detailed as possible. For example, you could write: We can provide complete service in the following areas: Explain the benefits of your solution. There may be different ways to solve a problem, so you want to explain why your reason is the best. You can use bullet points to list out the benefits. Common benefits include a cost savings to the business, confidentiality, and professional expertise.

Remember to justify your expected benefits with evidence. For example, you could rely on studies that show the benefits of following your proposed solution. For example, a former client could offer testimony that you saved their business money. Lay out your task schedule. You need to explain the timeline for completing tasks. You can lay out certain milestones. For example, if you propose to remodel a store, then you should include the date that you will start and when the store will be ready to reopen.

In the construction example, you might be slowed down by having to obtain the necessary permits from the local government or by relying on a subcontractor. The budget may be the most important part of the business proposal.

The reader needs to know whether they can afford your services, so you should include information about pricing. For example, you might want to add up the anticipated budget and then multiply by 1. You should also include key contract terms so that the reader will understand more about the agreement they are entering.

For example, you could include information such as the following: There are no pre-payment penalties. Identify your relevant experience. You want the reader to have confidence that you can follow through and implement the business plan. You may be limited in what you can share by client confidentiality agreements.

Nevertheless, you can talk about prior experience in general terms. Describe who you will bring onto the project. You might not be able to do everything.

In this situation, you need to explain who you will hire to help you and how. Also explain how you will guarantee that they are competent. If you know who you will hire, then you should include their resumes along with the business proposal. Discuss any anticipated opposition. Some business proposals might face opposition. For example, if your business proposal is to help a business by identifying which employees they could fire, then you can expect opposition to arise.

Also, if you propose to help the company rebrand, then others in the company might object. You need to identify and then counter any anticipated opposition: Discuss the likelihood of the opposition arising.

In the conclusion, you should restate the benefits of your proposal. You might also want to include a deadline for the prospective client to respond and hire you. If you refer to studies or other sources in your business proposal, then you will need to cite them at the end. You should format them using a well-known style, such as APA style. Revise your business proposal. Set aside your draft for a day or two and then review it.

Look for typos and dropped words. To catch typos and missing words, you can read the document beginning at the end. Read the last sentence and then read the sentence before that. Work your way toward the beginning. Also play close attention to your numbers and make sure they are accurate.

Shorten the proposal, if necessary. Ideally, someone should be able to read your business proposal in eight minutes. If it takes longer than that, then try to move as much material into an appendix. Sample Proposal for Safety Measure. Sample Proposal for Cost Savings. What should I include when writing a business proposal seeking funding for a project?

You really want to write a business plan, not a business proposal. A business plan will include information about your products or services, your market analysis, and your financing needs.

It makes the proposal look neat, organized, and well put together. A cover letter is that introduction. Include a one-liner about your company, brief background info about how your company came to be, and a short overview of what makes your company better than the rest.

Make it friendly and encourage your reader to reach out with any questions. Close it with a thank you and a signature. Thank you for considering Jump Social Media Marketing for your social media needs. We specialize in working with real estate companies in the Chicago area, and got started when a realtor asked us to come up with a campaign back in It was a huge success, and the realtor was able to double his sales in a month.

Unlike our competition, we focus on a holistic approach to social media marketing by looking at your core values, your target market, and best practices and methodology on how to craft an authentic message that resonates directly with your audience.

We believe our proposal provides a complete social media marketing strategy that will culminate in highly successful results for your business.

My contact information is below. Jump Social Media Marketing tom jumpsocialmedia. Depending on the type of business you run and your ideal client, you may need to tweak this cover letter to better fit your industry. For example, a graphic designer may need to include a spec sample or reference to revisions.

Meanwhile, a company offering wedding photography services may need to discuss an upfront non-refundable service fee to hold a date. Unless your proposal is very, very brief, include a table of contents in outline form. It helps the reader know what they can expect to find in the document. And by sending it electronically, you can create a clickable table of contents, so that your potential client can easily revisit sections without having to navigate through multiple pages.

Essentially, it sets the scene for the proposal—why are you sending it, and why does the client want to read it? Our clients are primarily realtors in the greater Chicago area looking to reach new clients through social media marketing.

We help realtors identify, target and communicate with their ideal clients through: While our competitors work to serve multiple industries and target audiences, we specialize in the real estate industry. Our co-founder Tom Lancaster also has a background in both social media and real estate, giving him a unique perspective on the needs of the market.

Your tone might also change. Describe the anticipated outcome of the project and general timeframe. Jump Social Media Marketing offers full-service social media services for the real estate industry. Our team ensures area realtors are targeting their core market with an authentic message across the best channels possible. Our team estimates we will grow your social media followers from your combined followers to over 5, in the next six months and generate more leads for your business.

With a background in real estate and social media, Jump Social Media understands the unique needs of your industry. The proposal section is a general overview of the custom-made solution your company has devised for the potential client, and this section gets into the specifics.

Describe exactly what deliverables they can expect, and when they can expect them. A timetable that pairs deliverables with their expected date makes your document more visually appealing, and makes this information more digestible. We will analyze your results and deliver your campaign on the first of the month. If the first of the month is a weekend or holiday, we will resume the following business day. We will grow an increasing social audience and follower base through: Our plan is to engage your social media audience by sharing company news, press releases, events, employee spotlights, and more.

We will also pay close attention to industry trends, and share it. This will help to gain exposure with your target market. We will utilize social channels to connect with your follower base, and engage them with promotions to get them excited about both current events, and the brand itself.

These campaigns can last as short as a day, or can run up to six months. Results of campaigns can be compared so the most effective promotions, offers, or contests can be replicated. We will agree on a schedule for a series of posts to keep up the exciting momentum for all prospective customers. It is important to regularly maintain marketing activity for maximum growth.

We will continually monitor each channel and will respond to any questions, comments, and posts within a two hour time period. Two hours will allow us to confirm that accurate information is relayed back to the person asking. We will set up a meeting to go over the results and then tweak our approach accordingly. Your own proposal may look different than this depending on your skills and services, but you can still use the example as a framework.

Add in more details as needed. For example, a cyber security company would need to include information on penetration testing and how often it would be done to look for possible intrusions and hacks. You said hello with the cover letter, but the about us section is where you get to really show off what makes your company the best in the biz. Include information about your past successes, awards, and social proof in the form of client testimonials or short case studies.

Too often in social media, good things come at a price — and that means paying for followers or favorable reviews of products. However, if your industry has serious clients, this may not be appropriate.

This is the section where specifics are key. Responsive pricing tables let potential clients check off services that they think they need, and calculate the total cost for them so that neither of you have to worry about errors when number crunching. Jump Social Media Marketing operates on a monthly billing cycle.

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Use the tips that follow to write a killer business proposal for your clients. The 3 Basic Sections of a Business Proposal Your business proposal needs to be written in .

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A business proposal is a written document that offers a particular product or service to a potential buyer or client. There are generally two kinds of business proposals: Solicited Business Proposals: Typically requested by clients, or submitted in response to an advertisement published by the customer/client.

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Writing a business proposal is a lengthy and time-consuming process, so plan enough time to do it right! And if you don’t know how to write a business proposal, you need to be a quick learner. There are templates and samples online that you can study; visit a fellow . Freelance Writing Proposal Template Use this freelance writing proposal template to offer a polished quote to potential clients, including detailed project specs, examples of your work, and payment details.

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Writing a persuasive business proposal is different from writing a paper for school or other document. In fact, the way they teach you to write in school is nearly the opposite of what you should do in a proposal. PandaDoc is a web-based proposal software, which means you can create, send, and sign proposals as long as you’re online — whether you’re at the office, on the road, or at home. You can manage all of your work from your computer.