Looking for free media clipping services? Tracking PR placements doesn't have to be an expensive proposition. Free tools like Google Alerts notify you whenever your company is mentioned in the news. No doubt about it, media monitoring is a useful PR tool. The problem is that media monitoring and media clipping services cost money — but a tight budget doesn't mean that you should abandon media monitoring altogether.
Fortunately, there are several free tools that equip entrepreneurs to conduct their own press monitoring. Although these tools may not have the level of sophistication of high-end press clipping services, they offer the average business owner a great jumping off point.
The most popular free media clipping service is Google Alerts. Google Alerts leverages the online capacity of the world's most powerful search engine. You simply enter search criteria including keywords, media types, alert frequency, and reporting preferences into a form field.
Google Alerts then delivers periodic reports directly to your inbox. It couldn't be easier for the average small business owner to access basic media monitoring. But despite the cost advantage of Google Alerts and other free monitoring tools, there are some disadvantages associated with a non-fee media clipping service.
Although these disadvantages probably aren't deal breakers for most business owners, you need to know your limitations and adjust your expectations accordingly.
What's your take on free media clipping services? Choose your Niche This is something you have to do first before anything else. You have to decide which of the clipping service you want to focus on. You have to focus on one of them and stick to it. Most people go for coupon clipping service as consumers get to patronize them to save money when they run into hard times financially. So, do your research on any clipping service that you would like to venture into and make the right decision.
The niche you choose determine who your target customers will be. For newspaper clipping, your target customers are organizations. For coupon, your target customers are, shoppers. For online clipping, your target customers are, online publications and article writers. Set Your Service Charges The fee you will be charging on your clipping service business will depend on the type of services that you will be providing to your customers.
You can be charging weekly or monthly. You can also choose to charge for each set of clips you provide to your customers. The fee might be small when you compare it with how much you might be making from other business.
But, think of having more than 5 clients on your list that you will be providing clipping services for. You can see that it will increase your income. Create a Business Plan After deciding on your niche and service fee, you will need to come up with a business plan for your clipping service. You should know about the advantages of having a business plan outside using it to request for loan from the bank.
Draw a business plan so you can be organized and can measure progress as you grow your clipping service business. Choose a Business Location Location is optional depending on the vision you have for the business.
If you choose to build a clipping service that will be serving thousands of customers nationwide with lots of staff, then you will need a business location.
If you will be running it as a one-man business, you can use your home as your office location. But, consider if you will be able to concentrate before picking your home as your office location. You can decide to use word of mouth if you are on a low budget. If you will be starting a big clipping service, you will need to save towards promotion and marketing.
You can use offline publication like magazines and newspaper to promote your clipping service. You can also use the internet, mostly social networking sites where you are sure your target audience hang out.
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